Mr. Sanjeev Dar, CEO and Mr. Vedant Garg, Group CFO, GRM Overseas Ltd. launching 10X Zarda King Golden Sella Basmati Rice โ€“1121 in the domestic market

10X Zarda King Golden Sella Basmati Rice is one of the finest quality long grain aged basmati rice that is aromatic and has a unique flavour. Best suited for making Biryani, Zarda (luxurious dessert) and other royal-delicacies.

November 17: GRM Overseas, one of the leading Rice Exporter in India having developed a market for its rice in more than 38 countries has launched its highest internationally sold 10X Zarda King Golden Sella Basmati Rice – 1121 in the domestic market, the most preferred brand of Middle East countries like Saudi, Iran and Iraq.

GRM Overseas is well known in India & internationally for its high-quality standards and commitment to packaging. Backed by a team of experts and state of the art infrastructure well laid out over thousands of square feet, it has created an unbeatable name in the market amongst basmati rice sellers. Itโ€™s 10X Zarda King Golden Sella Basmati Rice is one of the finest quality long grain aged basmati rice available in the market.

Sharing his views on this important development, Mr. Atul Garg, Managing Director, GRM Overseas said: โ€œWe are delighted to introduce our best internationally selling finest quality 10X Zarda King Golden Sella Basmati Rice in India which has enlarged our space in the domestic market. Our focus has been to reach a wide consumer base with the best products to strengthen our 10X brand. We are confident to gain strong momentum going forward in the domestic market.

We have plans to unveil higher margin products in the future under our 10X brand which will further strengthen our presence in both the general and modern trade. Being one of the leading basmati rice exporters, the company has transformed itself into a major consumer staples player with a focus on improving its brand visibility and aiming to create Indiaโ€™s largest and trusted standalone consumer staples brand.โ€ Said Mr. Atul Garg.

10X Zarda King Golden Sella Basmati Rice is packed in high quality material to serve the same delicious taste round the year. It is available in 5 kg,10 kg and 30 kg packages.

Mr. Sanjeev Dhar, CEO, GRM Overseas Ltd said โ€œWe produced ~1,50,000 tonnes of basmati rice in FY22 and registered 30% CAGR during FY2018-22.GRM has three rice processing units with an overall annual production capacity of 4,40,800 MT-based out of Panipat (Haryana), Naultha (Haryana) and Gandhidham (Gujarat). Additionally, the Company has a warehousing facility of 1.75 Lakhs sq. ft space adjacent to the Gandhidham plant facilitating speedy shipments from Kandla and Mundra ports.โ€

Weddings & festivals are known for its royal delicacies and GRM wants to position 10X Zarda King Golden Sella Basmati Rice as the most important ingredient for all the royal cuisines cooked in weddings & other festive occasions.

GRM has also launched a beautiful commercial โ€˜Rishta Mubarakโ€™aiming at positioning 10X Zarda King Golden Sella Basmati Rice as one of the most integral part of the food preparations at a wedding. The new advertisement giving it an emotional touch shows the preparation of โ€˜Zardaโ€™ the most delectable Sweet Dish with 10X Zarda King Golden Sella Basmati Rice. 

Champion Shuttler Saina Nehwal is the Brand Ambassador of the Company for endorsement of Companyโ€™s Products / Brands and promotional appearances.

GRM Overseas Limited, an NSE and BSE listed company, one of Indiaโ€™s leading basmati rice exporters and a growing consumer staples player has further strengthened its product portfolio by launching 10X Zarda King Golden Sella Basmati Rice in the domestic market after the successful introduction of 10X Basmati Rice, 10X Biryani Kit, 10X Shakti Chakki Fresh Atta in the domestic market.

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