New Delhi [India], March 15: Feel the festival of color, of life, of boldness while celebrating Holi with Yoho’s newest launch, “Quoi.” “Quoi,” designed for India’s bold women, is not just a shoe. Its bright colors and streamlined design capture the uninhibited spirit that permeates the atmosphere during Holi, and it gives the confidence, the comfort, and the unmistakable élan women need to embrace the celebration.
Inspired by the French word ‘Quoi’- meaning ‘what’, Quoi is not just a shoe but a declaration. Of being free, being in control, being fearless, being unapologetic and unbothered. And that is what the chic silhouette and vibrant colours of Quoi bring to life, making Quoi a go-to-choice for women who are bold and fearless.
Designed impeccably, Quoi puts India on the same stage with some of the best designed shoes globally. It flaunts a chic, slender and pleasingly-eyeful silhouette, crafted with a first-of-it-kind blend of suede, and athleisure-silk. The colours are carefully chosen with a rich taste of contrasting elements like laces in various colours, along with a sole, top-coated in the trendy bone colour; representing the diversity of the women of India. It’s no wonder, each colour of Quoi sends you in an electric spree of itself.
And it’s not just the shoe, the whole ideology of Quoi makes it way into the unboxing experience as well. The delightfully belligerent pop-art treatment of the packaging box, and the ultra-cool stickers would make you drool, undoubtedly. Plus, a hip pouch that carries a pair of extra laces, can be repurposed to carry accessories like earphones, jewellery etc. Like other Yoho footwear, Quoi features the company’s proprietary FootPharmaTM footbed that offers better cushion than memory-foam and a perfect arch-support, allowing you to stay unbothered for long-hours.
The company has also launched a digital campaign that captures the spirit of ‘Quoi’. The campaign is conceptualized and executed by Yoho’s internal creative team. The campaign showcases a protagonist in different contrasting coloured settings to bring out the vibrance of the sneaker and the attitude of the personalities who would like to Quoi!
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