New Delhi [India], November 8: In an era where technology is reshaping every aspect of human life, one visionary engineer is using it to reconnect people with nature. Paresh Rohan, the Founder and CEO of Urban Digital Farming LLP, is pioneering India’s leading Digital Micro-Farming Experience Platform, Urban Roots — a concept that allows city dwellers to adopt or rent real mini farm plots online.
Based in Salem, Tamil Nadu, this AgriTech and Sustainability startup merges automation, sustainability, and community participation to create a bridge between urban citizens and rural farmers. The platform enables users to monitor their crops digitally through a user-friendly dashboard and real-time WhatsApp updates. Each user receives photos, progress videos, and insights from the field, offering a fulfilling digital farming experience without leaving their homes. Once the crops mature, the organic harvest is delivered directly to their doorstep, making sustainability a hands-on experience.
From Automation Engineer to AgriTech Visionary
Paresh Rohan’s journey is a testament to how technology can transform traditional industries. A Mechatronics Engineer by education, he holds a Master’s degree in Mechatronics Engineering (Automation Specialization) from the University of Limerick, Ireland, and a B.Tech in Mechatronics Engineering from SRM University, Chennai.
His professional career began in Ireland, where he worked in high-tech automation roles at Johnson & Johnson Vision Care and NNIT Ireland, gaining expertise in advanced systems and innovation. However, witnessing the growing disconnect between people and nature, he envisioned a platform that could use automation not just for efficiency, but for emotional and environmental impact.
Returning to India, he founded Urban Digital Farming LLP — blending modern automation with traditional agriculture to make farming a digital, sustainable, and emotionally enriching experience.
Redefining Farming for Urban India
Urban Roots transforms farming into a lifestyle choice for modern citizens. Through the platform, users can select crops, track their growth remotely, and participate virtually in eco-friendly farming. Behind the scenes, local farmers cultivate these crops using pesticide-free, sustainable methods, ensuring quality and transparency.
The system is not just about convenience — it’s about creating awareness and empathy. By involving users digitally in the agricultural process, Urban Roots encourages mindful living and reconnects people to the origin of their food.
Mission and Vision
Paresh’s mission is clear and inspiring:
“To make sustainable farming accessible, digital, and emotionally fulfilling for every urban household.”
His long-term vision is to connect one million urban users to real farms across India by 2030, nurturing a new generation of green digital citizens who value sustainability and community-driven growth.
Innovation, Impact, and Recognition
Under Paresh’s leadership, Urban Digital Farming LLP has achieved several milestones:
- India’s leading Rent-A-Farm digital platform
- Adopt-a-farm model with real-time updates and doorstep delivery
- Empowerment of local farmers through fair pay and digital exposure
- Promotion of organic, sustainable, and transparent agriculture
Paresh’s innovative spirit has earned him recognition across both technological and agricultural communities. He has been nominated for an Honorary Doctorate in Agricultural Technology & Innovation (2025) and has authored notable research papers, such as:
- Design and Development of Multipurpose Agricultural Drone
- Double Layer Home Security System with Face Detection
His dedication to merging automation with agriculture reflects a deep understanding of how technology can serve humanity beyond industrial purposes — as a medium for sustainability, education, and emotional connection.
A New Era of Digital Sustainability
Through Urban Roots, Paresh Rohan is turning an age-old practice into a futuristic movement. His vision transcends farming — it’s about building a culture where technology and nature coexist harmoniously.
As India embraces digital transformation, innovators like Paresh are ensuring that sustainability remains at its core. Urban Digital Farming LLP is more than a startup; it’s a movement towards conscious living, making every urban user a part of India’s green revolution.
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