Mumbai (Maharashtra) [India], September 19: This Ganeshotsav, Signify brought innovation and comfort to devotees at the iconic Lalbaugcha Raja with its Ecolink Fans installation, ensuring a refreshing atmosphere for thousands standing in long queues. The thoughtful activation not only enhanced convenience but also reflected the brand’s commitment to improving everyday experiences.
To further strengthen visibility, lollipop branding across Mannat Lane in Digvijay Mill and a large hoarding at a prime location created high-impact touchpoints along the darshan route. These strategic placements amplified recall and ensured that Signify’s presence was felt by lakhs of devotees during the 10-day celebration.
Through this initiative, Signify seamlessly blended devotion, comfort, and brand innovation, reinforcing its identity as a leader in smart, sustainable solutions that brighten lives and communities.
Rohit Jaiswal, Founder of MCA Worldwide, shared his thoughts: “Lalbaugcha Raja is not only a symbol of devotion but also a massive platform to connect brands with consumers in a culturally rich and festive setting. We are proud to have curated experiences that brought smiles to thousands while ensuring maximum brand visibility during one of India’s most iconic celebrations.”
MCA Worldwide continues to lead the industry in creating innovative activation solutions, delivering unmatched brand experiences at India’s most celebrated cultural events.
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