New Delhi [India], October 4: Bhojpuri superstar Astha Singh has made a remarkable entry into the Haryanvi music scene with the release of her new birthday-themed song, “Birthday”. Released on Global Music Junction Haryanvi in association with Warner Music India, the highly anticipated music video debuted today, showcasing a vibrant blend of talent and creativity. The project was executed by Team Western Beats, under the leadership of Director Sahil Sandhu. The “Birthday” music video features a dynamic cast, including talented Harsh Sandhu & Astha Singh.
Arvind Jangid, who has been making waves in the Haryanvi music scene, lends his vocal prowess to the track, while Harsh Sandhu adds a fresh appeal that complements Singh’s established star power. The track’s catchy lyrics, penned by the renowned Tony Likhari, are sure to resonate with listeners, evoking the joyous spirit of celebrations.
Sahil Sandhu, the visionary director behind the project, emphasises the importance of expanding the Haryanvi entertainment market to artists across India. “My goal is to open doors for artists from all backgrounds,” Sandhu remarked. His passion for fostering collaboration among diverse talents is evident in this project, which reflects a beautiful fusion of cultural elements from different regions.
A Creative Powerhouse
The production team behind “Birthday” is a powerhouse of creativity, bringing together various talents to create a polished final product. Cinematographer Jason Numberdar captures the essence of the celebrations, ensuring that each frame bursts with colours and energy. The visual narrative is further enhanced by Creative Director Siddharth Kukreja, whose artistic vision adds depth to the overall presentation. Supporting Sandhu in this ambitious project are Assistant Directors Sagar Dahmeewal and Rohit Kumar, who played crucial roles in ensuring smooth production processes. The editing and DI were handled by Ajy Lohan, whose meticulous attention to detail ensures that the final product is not just visually appealing but also cohesive and engaging. Each individual’s efforts come together to craft a memorable experience for the audience.
A New Chapter for Astha Singh
With the release of “Birthday,” Astha Singh is poised to enchant not only her existing fan base but also win over Haryanvi music lovers. This transition marks a new chapter in her illustrious career, showcasing her versatility as an artist. Her willingness to explore new genres and collaborate with different talents underscores her commitment to growth and innovation in her craft.
Astha’s previous work in the Bhojpuri industry has set a high standard, and fans are eager to see how she navigates this new territory. The excitement surrounding her debut in the Haryanvi music scene is palpable, as both fans and critics anticipate how her unique style will blend with the regional flavours of Haryanvi music.
Celebrating Music and Culture
“Birthday” is not just a song; it’s a celebration of life, joy, and togetherness. The catchy beats and engaging visuals are designed to resonate with audiences during festive occasions, making it a perfect addition to any celebration. As the music video launches, it is expected to play a significant role in the upcoming festive season, filling the air with music and joy. The song is now available on all major streaming platforms, ensuring easy access for fans.
With “Birthday,” Astha Singh invites her audience to join her in celebrating life and music, marking the beginning of what could be a remarkable journey in the Haryanvi music industry. As fans and music lovers tune in to enjoy this latest offering, the anticipation for what’s next from this multifaceted artist is already building.
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