August 22: Fantasy sports are reshaping the way Indians consume sports. Earlier, people consumed sports through live tournaments on television screens, right? Since the pandemic, the fantasy sports industry has witnessed incredible growth and continues to rise. Individuals can not only follow their favourite sports but can create virtual teams of sports players and earn points. Sounds fascinating, right? Fantasy sports rely on real sports for statistical data and analysis and are the future of interactive online sports. While fantasy platforms have emerged in abundance in the market, Real11 stands out as the fastest-growing platform in India.
Real11 was launched in March 2019 by two sports enthusiasts with a knack and passion for sports: Amit Yadav and Lalit Yadav. Their venture received a mind-blowing response from the very first day. By the time it was 2020, Real11 had more than one lakh downloads on application stores. A month after launching 2nd Innings in October 2020, Real11 rolled out fantasy football to cater to a larger sports fan base. Fantasy sports consumption grew exponentially, leading to a rise in Real11’s users. As 2020 came to an end, Real11 had more than 15 lakh downloads and users actively engaging in their favourite fantasy sport. In August 2021, Gautam Gambhir, a former Indian cricketer and a man who has played all formats of cricket, came onboard as the brand ambassador of Real11.
To stay one step ahead of its competitors and retain the audience’s interest, Real11 launched live fantasy, kabaddi fantasy and casual gaming like Ludo, Solitaire, Bubble Booster, and Carrom. Throughout, Real11’s focus has been to deliver a smooth and satiating user experience and generate interest in kabaddi, cricket and football among people.
“We believe Fantasy Sports is the future. The fact that people can showcase their managerial skills to the test and earn cash prizes in return is beyond fascinating. Over the years, the game of skill industry has taken a front seat, and it is projected to grow even more with the evolving trends. We, at Real11, always try to come up with innovative and ingenious solutions to keep the users entertained.” share the brother duo.
Amit and Lalit Yadav are overwhelmed with the commendable response Real11 received to become the fastest-growing fantasy sports platform in India. They aspire to flourish the Indian sports economy and personalise the fantasy sports experience. Currently, Real11 has more than 40 lakh active users and counting.
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