New Delhi (India), July 17: Novawires is reshaping the electrical wire market with its direct-to-consumer (D2C) approach. Anuj Kaushik and Pawan Sharma founded Novawires, a new brand of Puja Electrical Industries, a company with 27 years of experience in the electrical supply industry. Now, the company is bringing their expertise directly to homeowners, office builders, and electrical contractors through its brand, Novawires.
Traditionally, electrical wires reach consumers through a network of distributors and retailers. This often leads to price markups and limited access to expert advice. Novawires bypasses this system, offering competitive pricing and fostering a direct relationship with its customers.
“We saw a gap in the market,” explains Pawan Sharma, co-founder of Novawires. “Consumers were often overpaying for wires, and finding the right size and type for their needs felt like a challenge. By going direct-to-consumer, we seek to offer better prices and ensure our customers get exactly what they need.”
In addition to providing affordable rates, Novawires values customers’ satisfaction and ability to make informed decisions. Based on each customer’s particular electrical load requirements, its team offers consultations to assist in choosing the appropriate size and type of wire. This ensures optimal efficiency and allows customers to make informed decisions.
“Understanding wire sizing is very crucial for electrical safety and efficiency,” says Anuj Kaushik, co-founder of Novawires. “We offer consultations to guide our customers in selecting the most suitable wires for their projects. Additionally, our guidance in designing a colour-coded wiring system make it easier to identify potential issues in the future.”
Novawires values quality, ensuring that its products are on par with established market leaders like Polycab, RR Kabel, V-Guard, and Havells. Its D2C approach, emphasis on open communication, and dedication to quality make it a dependable and trustworthy partner for electrical projects of all sizes.
Novawires’ D2C approach isn’t limited to just individual consumers. Recognising the value established resellers bring, it also caters to electrical contractors and businesses looking for bulk purchases. This win-win strategy allows Novawires to expand its reach while providing resellers with access to high-quality wires at competitive rates.
