New Delhi [India], May 30: In a time when startup success is too often defined by unicorn tags and headline valuations, Natureland Organics is quietly reshaping the narrative—building a business that is as impactful as it is profitable. The Rajasthan-born organic food brand has officially been recognized as an Indicorn 2025, one of India’s most successful startups to surpass ₹100 crore in revenue while remaining profitable.
This recognition isn’t just a celebration of numbers—it’s a validation of the brand’s deeper mission to make organic living mainstream, while empowering farmers and creating real value across the ecosystem.
From Rural Roots to a National Brand
Founded by Ajeet and Arvind Godara, two visionaries from a farming family in Rajasthan, Natureland Organics began with a dream to bring India back to its roots—both literally and metaphorically. At a time when the organic food market was still in its infancy and consumer trust was low, the Godara brothers took a bold step to bridge the gap between ethical organic production and urban demand. But their mission extended far beyond business—they aimed to empower farmers.
By partnering directly with small and marginal farmers, Natureland Organics introduced sustainable organic farming practices that not only preserved soil health but also improved crop yields. Through hands-on training, fair pricing, and assured market access, the company has helped thousands of farmers transition from conventional to organic farming.
A Brand That Grows with Purpose
Natureland Organics didn’t just enter the market to ride the health trend. It redefined it. With over 100+ certified organic products in its portfolio—ranging from everyday staples like wheat flour, lentils, and rice to high-demand wellness superfoods like quinoa, amaranth, and cold-pressed oils—the brand has penetrated both Indian homes and global markets.
“Becoming an Indicorn isn’t just about hitting ₹100 crore in revenue. It’s about showing that purpose-driven, profitable businesses are not only possible but scalable,” said Ajeet Godara, Co-founder of Natureland Organics.
Profitable. Scalable. Sustainable.
At Natureland Organics, the focus has always been on creating enduring value through trust, sustainability, and impact. From organizing farmer clusters in remote rural areas to building cutting-edge organic processing facilities, every initiative reflects a deep commitment to long-term change.
“We’re not just building a food brand—we’re building a food movement,” added Arvind Godara, Co-founder. “This recognition belongs to every farmer who trusted us, every partner who supported us, and every consumer who chose organic over chemical.”
Leading the Indicorn Movement
The Indicorn movement is a powerful counter-narrative to the unicorn frenzy—recognizing Indian startups that are not only making money but making a difference. These are brands that have gone beyond vanity metrics and created genuine business value—brands that are resilient, rooted, and real.
Natureland Organics’ inclusion in this list is a testimony to its unwavering focus on doing the right thing—even when it wasn’t trendy. It stands as a beacon for ethical entrepreneurship, rural upliftment, and conscious capitalism.
What’s Next?
As it enters a new chapter of growth, Natureland Organics is strengthening its presence across global organic markets while continuing to educate consumers, support farmers, and innovate in clean, sustainable food products
This Indicorn title isn’t a finish line. It’s a milestone in a much bigger journey.
About Natureland Organics:
Natureland Organics is a leading organic food brand based in Rajasthan, India, offering 100+ certified organic food products sourced directly from farmers. Founded by Ajeet and Arvind Godara, the brand is built on the mission to make organic food accessible, transparent, and ethical—while empowering the rural ecosystem.
About Indicorn 2025:
The Indicorn list recognizes Indian startups that have achieved over ₹100 crore in annual revenue while staying profitable—spotlighting businesses that prioritize sustainability, scalability, and impact over mere valuation.
For more information visit here : https://naturelandorganics.com/
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