New Delhi [India], January 7: A landmark partnership between the global Corporation SRAM & MRAM Group and the renowned film production company Paradigm Pictures AD Ltd was unveiled during an exclusive event at the prestigious Warren House. This collaboration marks the beginning of an ambitious venture that merges luxury, technology, and storytelling, setting the stage to redefine the entertainment industry in India and beyond.
Dr. Sailesh L. Hiranandani, Chairman of SRAM & MRAM Group, and Mr. Arvind Dharmaraj, Chairman of Paradigm Pictures, were present to celebrate this momentous occasion. The merger signifies SRAM & MRAM Group’s strategic expansion into India’s high-end entertainment sector, reinforcing its legacy of innovation and sustainable growth.
SRAM & MRAM Group is globally recognized for its diverse portfolio, spanning technology, finance, agriculture, healthcare, energy, hospitality, and infrastructure. Known for driving technological innovation and sustainable practices, the group now ventures into entertainment, bringing its expertise to complement Paradigm Pictures’ creative mastery.
“Our vision is to build a world-class film city that seamlessly integrates cutting-edge technology with elite talent from Europe and the US, setting new benchmarks in storytelling and production excellence,” said, Dr. Sailesh L. Hiranandani, underscoring the group’s aspirations.
At the heart of this partnership lies the development of a 50-acre film city, a project set to break ground soon. Designed as a global hub for filmmaking, the facility will offer state-of-the-art infrastructure, including customizable sets for schools, hospitals, and residential spaces. This comprehensive ecosystem aims to revolutionize the filmmaking process, empowering creators with unmatched convenience and innovation.
The film city will feature:
- World-Class Studios – Equipped with advanced VFX capabilities and top-tier dubbing and editing suites.
- Luxury Preview Theatres – Five theatres with Dolby Atmos technology, including two with over 100 seats for press screenings and three with 25 ultra-premium seats for exclusive previews.
- Opulent Lodging and Resorts – Ten high-end resorts, each with private pools and four-bedroom accommodations for celebrities, alongside a 100-room facility for film crews.
- Recreation and Event Spaces – Featuring a café, pub, conference halls, and a sophisticated venue for audio launches, effortlessly combining production and leisure.
Paradigm Pictures AD Ltd showcased its cinematic prowess at the Warren House event with its award-winning Cannes short film. Celebrated for its compelling storytelling, Paradigm Pictures has achieved streaming milestones with V1 Murder Case and Harkara, each surpassing 100 million minutes on Amazon Prime Video. With seven projects currently in development, the studio continues to shape impactful narratives that resonate across the globe.
Global and Pan-Indian Productions in the Pipeline
The newly merged entity is poised to begin production of high-profile pan-Indian films once the state-of-the-art film city enters its construction phase. The first slate of five films will draw inspiration from novels and real-life stories and feature celebrated actors. Simultaneously, the collaboration will expand into European and American markets, combining Indian storytelling traditions with global filmmaking expertise to deliver internationally appealing projects.
Elevating the merger’s allure, the alliance with RingDance Entertainment will bring the Nordic Casefiles trilogy to life, inspired by the acclaimed novel Bird Whisperer by Ruud & Mild. This ambitious project includes:
- RUUD & MILD: Nordic Casefiles (Game) – A real-time interactive mystery-solving experience.
- BIRD WHISPERER (TV Series) – A deep dive into Scandinavian crime stories.
- PARISTAN (Feature Film) – A powerful tale of a father’s search for his missing son in Stockholm, revealing hidden truths.
The event witnessed the presence of distinguished guests, including representatives from BBC, Netflix, and associates of renowned director Danny Boyle. Attendees celebrated the merger with awards recognizing contributions to technology, the arts, and sustainable development.
This historic evening at Warren House heralds a transformative chapter in global entertainment, setting the stage for groundbreaking projects destined to captivate audiences worldwide.
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