Bengaluru (Karnataka) [India], April 15: In a proud moment for Karnataka’s FMCG and staples industry, KUBRA, the authentic Jeera rice brand, has been awarded the prestigious “Emerging Premium Seeraga Samba Rice Brand of the Year 2025” at the renowned Karnataka Business Awards, organized by the Karnataka Traders Chamber of Commerce (KTCC).
Behind this powerful brand are two passionate cousin brothers—Mr. Ali, an M.Tech in Manufacturing Technology, and Mr. Wasim Mondal, an Executive MBA graduate in Sales & Marketing from IIM-Kolkata Joka. Together, they started Kubra Foods Enterprises from scratch, just one year ago, fuelled only by their shared vision and deep-rooted family knowledge in rice manufacturing.
Although the KUBRA brand is just one year old, but their family’s rice manufacturing legacy stretches over 25 years, with a unit based in Bardhaman, West Bengal—a region celebrated for cultivating aromatic, small-grain rice varieties like Seeraga Samba/Jeerakasala/Gobindobhog rice a GI tagged product from Bengal. Every grain of KUBRA rice is a result of tradition, patience, and purity.
In just 12 months, KUBRA has achieved remarkable market presence across Bangalore’s leading supermarkets, grocery stores, and in premium hotel and restaurant kitchens. With three SKUs—1kg, 5kg, and 30kg, the brand delivers unmatched quality at scale while maintaining the warmth and honesty of the roots.
KUBRA’s rise to recognition is built on a simple but powerful philosophy of the founders: “There is no shortcut to hard work and dedication.” This commitment to quality, service, and customer trust is exactly what propelled them to this prestigious recognition.
With a promise to “Savour the Tradition”, Kubra continues to redefine what it means to offer authentic, naturally aged Jeera rice—earning its place as “India’s Favourite Jeera Rice.”
And this is just the beginning.
The vision? To make KUBRA the Greatest of All Time in its category—one honest grain at a time.
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