New Delhi [India], March 25: In a spectacular event that brought together the spirit of cricket and sustainability, KEI Industries Limited, a leader in the wires and cables industry and Principal Partner of Royal Challengers Bengaluru (RCB) for the 18th season of the Men’s T20 League, unveiled RCB’s iconic Green Jersey alongside the launch of ConFlame Green+, KEI’s next-generation eco-friendly wire. As an exclusive partner, players, and official members of Team RCB to sport the KEI logo on the back of their official match jersey
The grand unveiling saw RCB stars Rajat Patidar, Phil Salt, Krunal Pandya, Devdutt Padikkal, Jitesh Sharma, and cricketing legend Virat Kohli donning the Green Jersey, reinforcing RCB’s long-standing commitment to environmental awareness. This conscious decision aims to raise awareness about environmental protection and the importance of fostering greenery. The event witnessed the presence of KEI’s leadership, including: Mr. Akshit Diviaj Gupta, Director, Mr. Manoj Kakkar, Executive Director, Mr. Ravi Sharma, VP – Sales & Marketing, Mr. Jashobant Singh Ray, AVP – Sales & Marketing and Mr. Govind Sharma, MarCom Head
KEI, a renowned leader in innovative solutions, has unveiled its next generation living eco-friendly solutions designed to promote sustainability. These cutting-edge advancements signify a significant stride towards building a greener and more sustainable future.
Sharing his thoughts on the association, Mr Akshit Diviaj Gupta, Director, KEI Industries Ltd. said, “I am delighted to announce our partnership with Royal Challengers Bengaluru. We are committed towards encouraging and elevating the realm of sports in India. The lovability and fan following of RCB will help to increase KEI brand recognition across the nation. This engagement will further strengthen our relationship with the customers, and we are positive about exploring more opportunities to expand our business.”
Introducing ConFlame Green+ – The Future of Safe & Sustainable Wiring
At the heart of the event was the launch of ConFlame Green+, a revolutionary new product designed to redefine safety and sustainability in electrical wiring. Engineered with cutting-edge flame-retardant technology and eco-friendly materials, ConFlame Green+ is poised to set new industry standards while reinforcing KEI’s commitment to building a safer and greener world.
As the Men’s T20 League 2025 unfolds, KEI Industries and RCB continue to champion innovation, sustainability, and excellence—both on the cricket field and beyond.
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