The campaign aims to reach a wider audience and connect with them on a common ground of appreciation for art and architecture
New Delhi (India), June 14: Kajaria Ply and Laminates is back with Magnificent 7 2.0, a bigger, broader, and more inclusive version of its festive celebration ‘Desh Ki Raunak’, in association with Sociostreet Advertising.
This time, the campaign kicks off with a very captivating jingle that resonates with the audience. The tune is easy to remember and so full of energy that one cannot help but keep humming it over and over again. Not only the jingle was beautifully executed, but several top-notch influencers were roped in who took on the viewers on virtual tours of magnificent Indian forts that have stood the test of time but also kept inspiring every generation for centuries. At the same time, a dedicated team with Vox Pop interacted with people on the streets. Social media was leveraged to amplify the campaign.
Reference Links:
Jingle – https://www.instagram.com/reel/C7rPyzQCRCA/?igsh=MWZoaGo3dmdieHR6bw
Influencer Video – https://www.instagram.com/reel/C7wLZBZPqcf/?igsh=MXdjbjVkazk5OW96Zw%3D%3D
Shyam Shekhawat, COO of Kajaria Ply and Laminates, elaborates that “as a responsible Indian brand, Kajaria Ply and Laminate partakes in glorifying the heritage and architecture of India and creates awareness of the same among every Indian. Each fort featured in this campaign stands as the finest example of history, blending with our knowledge of science, hard work, architectural styles, beauty, and archaeological significance.
The culturally varied forts of India have huge variants in materials, origins, and architectural styles. This variety has an influence on the geographical, climatic, racial, ethnic, linguistic, and historical diversities. The forts from our past have great architectural influence on our present as well. Magnificent 7 2.0 contains a series of posts, stories, videos, and more. The campaign aims to regenerate the interest of the nation in our rich cultural heritage.
We’re excited to be associated with Kajaria Ply’s ‘Magnificent 7’ campaign. At Socio Street, we’re proud to partner with Kajaria Ply to blend tradition and modern creativity, showcasing the timeless beauty of Indian fort architecture. The jingle focuses on the beauty and strength of these structures,” stated Mouli Neogi, co-founder of Socio Street Advertising.
About Kajaria Plywood:
Kajaria Plywood is a renowned name in the construction and interior design industry, known for its premium quality plywood products and innovative solutions. With a commitment to excellence and a passion for craftsmanship, Kajaria Plywood continues to redefine the standards of quality and reliability in the industry.
And that’s not all! There’s a wealth of exciting content coming your way as this campaign unfolds. So, what are you waiting for? Check out the campaign now and follow Kajaria Plywood on social media to stay hooked.
About Socio Street Advertising:
Socio Street Advertising is a full-service advertising agency known for its creative prowess and strategic approach. The agency specializes in crafting impactful advertising campaigns that resonate with audiences and drive brand growth.
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