New Delhi [India], June 9: Influencer Wave: 100+ Voices, Faces, and Ideation One Campaign. To amplify the launch, Nari’yal is rolling out one of the biggest influencer campaigns in the skincare space, with 100+ beauty and wellness influencers posting their content across Instagram and YouTube, all within a tight time frame.
From quick GRWM (Get Ready with Me) reels to in-depth testimonials, the content aims to reflect both the functionality of the products and the personal stories behind them.
“Rather than spacing out content, we chose to go for a bulk moment to create a splash and let our community talk about the products in their own way,” said the brand’s founders. “It’s about authenticity and visibility at scale.”
Early reviews from content creators suggest that both the soaps and the cleansers deliver on their claims, with many praising the clean formulations, subtle natural fragrances, and aesthetic packaging.
Skincare brand Nari’yal, known for its coconut-based clean beauty products, is making waves this June with the launch of two new offerings that promise to elevate everyday skincare routines. First came Sapth by Nari’yal, a range of seven handcrafted soaps that debuted on June 1, and now, the brand is gearing up for the release of its much-anticipated Cream of Coco Face Cleanser on June 5.
What makes this double launch even more noteworthy is the scale at which Nari’yal is pushing visibility, with over 100 influencers across India participating in a synchronized content drop, creating a buzz that’s hard to ignore on social media.
Sapth: A Story Told in Seven Soaps.
Inspired by the Sanskrit word for “seven,” Sapth is a unique soap collection that blends traditional Indian ingredients with modern skincare sensibilities. Each of the seven soaps in the range has a distinct identity, from charcoal for detox, yellow herb oil for muscle relaxation, red ginseng for a boost, blue mint for refreshment, avocado for nourishment, silver wear with actual silver flakes in it, and the original cream of coco soap.
“We wanted Sapth to be more than just a bathing product. Each of the seven soaps in the range carries a unique identity—Charcoal for deep detoxification, Yellow Herb Oil to ease muscle tension, Red Ginseng for an energizing boost, Blue Mint to refresh and cool, Avocado for rich nourishment, Silver Wear infused with real silver flakes for a luxurious touch, and the original Cream of Coco, our signature soap crafted for gentle, everyday cleansing.
The soaps are cruelty-free, sulfate-free, and made using a unique technique that preserves the integrity of the natural ingredients. The packaging is minimalist and sustainable, in line with Nari’yal’s earthy, coconut-first identity.
Cream of Coco: Gentle Yet Powerful
Hot on the heels of Nari’yal is the Cream of Coco Face Cleanser, launching this week. Designed to be a gentle, non-stripping cleanser suitable for all skin types, it boasts a star ingredient lineup that includes niacinamide, panthenol, rosemary extract, and, true to the brand’s DNA, coconut cream.
The formula is sulfate-free, non-comedogenic, and rich in skin-repairing actives, aimed at brightening dull skin and strengthening the barrier without causing irritation, best for oily and acne-prone skin. For a brand that has always leaned into heritage ingredients, the addition of clinical actives like niacinamide shows Nari’yal’s evolving approach to modern skincare.
“Cream of Coco is our love letter to everyday skin — gentle, effective, and reassuring. It’s everything your skin needs, wrapped in a skincare hug,” shared by Nivedha Swamy, Brand Equity Head at Nari’yal. (Stay Tuned: More to Come)
As Nari’yal celebrates these two back-to-back launches, the brand has hinted that it’s just getting started. With its growing customer base and rising visibility, more product innovations are already in the pipeline.
“2025 is a big year for us,” the founder shared. “We’re working on some exciting formulas that align with our clean beauty values and offer something genuinely new. So, stay tuned; this is just the beginning.”
The Verdict
Nari’yal’s double launch is timely, aligning with growing consumer demand for minimalist and cost-efficient ingredient-conscious skincare rooted in tradition but backed by modern science. With Sapth, the brand taps into the sensory, almost nostalgic side of self-care, while Cream of Coco positions itself as a new daily staple for conscious consumers.
Whether the campaign translates into sales success remains to be seen, but one thing is clear: Nari’yal has mastered the art of the thoughtful product drop.
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