Ahmedabad (Gujarat) [India], January 06: Students from Indian Institute of Management Ahmedabad (IIMA), Batch 6 of the prestigious Advanced Business Analytics at the have conducted an in-depth case study on the future of the automotive industry in India. Their research, which focuses on the rapid rise of electric vehicles (EVs) in the two-wheeler segment, presents a compelling argument for how EVs are set to revolutionize the sector.
The study explores key factors driving the shift towards EVs, Ownership costs for consumers and their alignment with India’s commitment to achieving net-zero emissions by 2070, a vision championed by Prime Minister Narendra Modi. Under the guidance of Prof. Arnab Kumar Laha, a respected faculty member with over 20 years of experience at IIMA, the group provided a thorough analysis of industry trends, supported by data-driven forecasting.
The research team comprises four students with diverse professional backgrounds:
Paurik Trivedi (Associated with MATTER MOTORS WORKS, an EV two-wheeler based in Ahmedabad)Mansi Srivastava (An employee of Lucknow-based Prenit World.), Kushal Mehta (Works with Asahi Kasei, a Japanese multinational), Jason Miranda (Works with M&G global services)
Among the standout contributors to the study is Paurik Trivedi, a team member with significant ties to MATTER MOTORS, a forward-thinking startup revolutionizing India’s EV two-wheeler industry. MATTER has introduced the AERA, a groundbreaking EV bike that is setting new benchmarks in design, technology, and sustainability. This bike encapsulates the future of mobility, blending advanced performance capabilities with eco-friendly innovations.
The AERA5000, with its innovative energy-efficient technology, has been specifically designed to address the diverse needs of urban and semi-urban commuters. It features:
- A robust battery pack ensuring extended range on a single charge.
- Smart connectivity features enabling real-time data monitoring and updates.
- Enhanced riding dynamics tailored to Indian road conditions.
In their presentation, the students highlighted how EVs are creating innovative future experiences through technology, delivering significant cost benefit and environmental preservation. Furthermore, the environmental benefits of adopting EVs in the two-wheeler market could play a critical role in reducing carbon emissions, making the switch to EVs a win-win for both consumers and the environment.
Their comprehensive study and presentation make a strong case for EVs being the future of the automotive sector in India. By leveraging advanced analytics, the team demonstrated how the adoption of EVs in the two-wheeler space could serve as a cornerstone for India’s sustainable development goals.
Prof. Arnab Kumar Laha commended the group for their diligent work, stating, “The research provides valuable insights into how the automotive industry can adapt to changing consumer preferences and environmental priorities. It reflects the caliber of analytical thinking and strategic vision we aim to foster at IIMA.”
As India continues to embrace green technology, studies like these underscore the importance of transitioning to sustainable mobility solutions and pave the way for a cleaner and more cost-efficient future for the automotive industry.
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