New Delhi [India], May 16: What if launching your own T-shirt brand was as easy as choosing a blank, uploading a brand logo, and hitting “order”? That’s not a pipe dream anymore — it’s the reality being stitched together by BlankApparel.in, a white-label apparel revolution started by Shailesh Srisrimal and Prabhu J, co-founders of Moonland Global Pvt Ltd.
Backed by their startup registration under Startup India, these two underdog entrepreneurs have built a fast-moving backend engine that’s helping creators, resellers, influencers, and small businesses launch their own branded apparel — without holding inventory or setting foot in a factory.
A T-shirt Revolution — Without the Logo
At its core, BlankApparel.in offers premium quality, ready-stock T-shirts with zero branding — literally blank. These “blank canvases” are made sustainably, with select variants being GOTS & GRS certified, and are shipped lightning-fast from their warehouse in Bangalore.
But here’s the kicker: You only buy what you need, when you need it. No minimum orders. No storage costs. No production headaches. From a single influencer drop to full-scale private label launches, the platform has become a go-to resource for India’s new-age apparel entrepreneurs.
“We’re not a T-shirt brand. We’re the engine behind 1000+ brands and counting,” says Shailesh, Founder & CEO.
Start with ₹0 Inventory — Scale to Thousands
Whether you’re a YouTuber, freelancer, college kid with a brand logo, or a corporate looking for eco-conscious merch, the process couldn’t be simpler. The BlankApparel promise? 3 steps to launch:
1.Choose your blank → 2. Add your Logo → 3. Sell it under your own label.
You can get printing, labeling, and packaging support directly from the team. They even ship it for you — making it the Shopify of T-shirt backend supply, minus the tech hassles.
From Factory Floors to Digital Stores
Shailesh handles the growth and digital enablement while Prabhu anchors the production, quality, and logistics — with a firm grip on operations in Tirupur, India’s textile capital.
“We didn’t want to build another fashion brand. We wanted to help build hundreds of them,” says Prabhu, Co-founder & MD.
Their flagship product, Ecoblend, made from recycled plastic and cotton, starts at just ₹99 — a jaw-dropping entry point for budding fashionpreneurs. The company’s sustainability-first approach has made it especially attractive to eco-conscious corporates and creators alike.
The Startup Powering Other Startups
BlankApparel.in isn’t just selling clothes — it’s democratizing fashion entrepreneurship.
Success stories speak volumes:
• A 23-year-old from Jaipur launched with 100 units, now supplies merch across Rajasthan.
• A Surat-based brand started with ₹10,000 and now ships 8000+ T-shirts a month.
• 100+ B2B resellers use BlankApparel’s products to sell on Amazon, Instagram, and local markets.
In a post-COVID world that has seen a boom in solopreneurs, D2C brands, and passion-led projects, this backend model makes launching a brand low-risk, fast, and fully scalable.
“You don’t need factories or deep pockets to start,” says Shailesh. “You just need the idea. We’ll handle the rest.”
The Bigger Vision: India’s White-Label Backbone
While the short-term goal is to help 1,000+ creators launch their brands, the long game is much bigger: to become India’s largest white-label apparel platform and expand globally as a trusted backend for fashion, merch, and gifting.
New warehouse expansions in Bangalore, brand collaborations with influencers, and entry into new product categories are already underway.
And here’s the best part — they’re still in their early innings.
“We’re just getting started. Our mission is to become the backbone of India’s apparel reselling movement,” adds Prabhu.
Join the Movement
If you’re dreaming of launching your own brand — or just want quality blanks without the brand markup — BlankApparel.in is your partner in hustle. Explore ready-stock T-shirts, sustainable options, and custom support to bring your idea to life.
Visit blankapparel.in to browse the collection.
Follow @blankapparel.in on Instagram for community updates and offers.
Join the WhatsApp community to get early access to reselling opportunities and drops.
Because the future of fashion?
It’s not stitched in big factories anymore.
It’s created by YOU.
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