New Delhi [India], July 3: In the vibrant world of Indian cuisine, where flavor defines tradition, Lucky Masale has emerged as a household name across Maharashtra. As the proud brand under Special Food Products, Lucky Masale has been awarded the National Icon Award 2025, recognized as the Most Renowned Spices Brand in Maharashtra. This achievement is the result of decades of dedication by the dynamic leadership of Mr. Sharif Shaikh, Mr. Riyaj Shaikh, and Mr. Sahil Shaikh.
From a Corner Room to Countless Kitchens
The journey of Lucky Masale began in 1998, not in a massive factory but in a small corner room in Pune. With just one blend — the now-famous Lazeez Biryani Masala — the Shaikh family laid the foundation for what would become a statewide culinary phenomenon. What started with humble resources was fueled by an unwavering passion for authenticity, quality, and taste.
“Our journey started with one goal — to deliver the best spices to our customers,” shares Mr. Sharif Shaikh.
Driven by that vision, Lucky Masale quickly gained popularity and expanded its product range to meet the growing tastes of Indian households.
Quality at the Core
At its heart, Lucky Masale is a family-owned business rooted in trust, consistency, and uncompromising quality. Every spice blend is crafted with care — from sourcing the finest raw ingredients across India’s spice belts to in-house grinding, blending, and packaging at their hygiene-certified Pune facilities.
“We deliver what we would serve in our own home,” says Mr. Sahil Shaikh. “That standard drives everything we do.”
Their hands-on supervision ensures that every pack that leaves the factory carries the aroma of perfection and the promise of purity.
A Brand that Grows with the Palate
Over time, Lucky Masale has evolved into a diverse portfolio of spice blends. From traditional Mughlai masalas to Maharashtrian specialities, Chinese fusions, and modern barbecue rubs, their offerings cater to a range of regional and global tastes.
An in-house research and development team helps the company stay innovative while honoring the authenticity of Indian cooking.
“Whether it’s dal tadka or tandoori chicken, we ensure every dish tells a flavorful story,” says Mr. Riyaj Shaikh.
Spreading Taste and Trust
What makes Lucky Masale truly iconic is the immense trust of its customers. For over two decades, the brand has not only been a staple in Indian homes but has also gained international recognition. With the establishment of Special Food Products LLC in Hackensack, New Jersey, the brand’s global journey has just begun.
“The love we’ve received is our biggest reward,” reflects Mr. Riyaj. “It motivates us to keep pushing boundaries.”
Looking Ahead: Blending Heritage with Innovation
As Lucky Masale celebrates more than 22 years of excellence, the future looks flavorful. The Shaikh family remains actively involved in every stage of the business — from sourcing and production to branding and distribution — ensuring the brand stays rooted, yet forward-thinking.
With a growing presence in international markets and a loyal customer base in India, Lucky Masale is well on its way to becoming a global symbol of Indian taste.
Congratulations to the Shaikh Family!
Being recognized as Maharashtra’s Most Renowned Spices Brand at the National Icon Awards 2025 is a well-deserved milestone. Your journey — from a small corner room in Pune to international shelves — is a powerful example of what vision, values, and perseverance can achieve.
Through Lucky Masale, you continue to bring flavor, culture, and trust to every table — one spice blend at a time.
Your journey inspires. Your flavors endure. And your legacy continues to grow.
Show Details
#Event Details :
Show Title – Reseal.In & Samachar Wani News Presents
National Icon Awards 2025
Show Edition – 1th
Event Date : 29th May 2025
#Show Chief Guest
Celebrity : Miss. Mouni Roy (Bollywood Actress)
Sponsor : Mr. Satish Kalyankar ( MD – Vedant Inotech Pvt. Ltd )
Banking Official : Mr. Amlesh Tripathi ( Zonal Manager – UCO Bank)
Organiser : Mr. Sudhir Kumar Pathade,
Indian Film Producer & Founder & CEO of Reseal.in ( Sure Me Multipurpose Pvt. Ltd)
In Association With : A. R. Wilfley India Pvt Ltd, Lucky Masale (Special Food Products), , NDD Electricals Private Limited, Raj Construction, Shree Mangalam Communication Pvt. Ltd.
Our Partners
1) Sponsor – Vedant Innotech Pvt. Ltd.
2) Knowledge Partner – Uco Bank
3) Outdoor Media Partner – Namrata Advertising
4) HR Partner – HR Polis
5) Supported By – MSME
6) Venue Partner – Bharat Ratna Gaansamragyi Lata Mangeshkar Natya Gruha Auditorium, Mumbai
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