Bengaluru (Karnataka) [India], February 16: Butterfly Dental Solutions (BDS) marked a significant milestone in India’s dental distribution landscape with the launch of its tech-enabled Hy-Commerce™ marketplace at the Indian Dental Association (IDA) Conference held in Mangalore on the 5th. The launch took place in the presence of senior leadership from Henry Schein, underscoring the platform’s global alignment and industry relevance.
The Hy-Commerce™ marketplace was designed to seamlessly integrate digital efficiency with trusted human-led distribution, bringing dentists, manufacturers, and local associates together on a single, integrated platform built on transparency, trust, and compliance. The model was introduced to address the evolving needs of the dental ecosystem while strengthening long-standing professional relationships.
The launch event was attended by senior leaders from Henry Schein, the world’s largest dental products and solutions company. Representing Henry Schein were Mr. Zach Harrison, Senior Director, Restorative, Preventive and Anaesthetic, Henry Schein, and Head of Clinician Choice, a Henry Schein subsidiary. Their presence reinforced Butterfly Dental Solutions’ commitment to global standards in quality, compliance, and ethical business practices.
Positioned as a full-service dental Hy-Commerce™ marketplace, BDS blended the speed and convenience of e-commerce with the reliability of human engagement. The platform enabled dentists and clinics to place seamless online orders while continuing to benefit from expert human interaction, ensuring product authenticity, regulatory adherence, and consistent service quality.
For dental professionals, the hybrid approach delivered digital convenience without compromising on confidence, accountability, or personalised support. By maintaining a strong human interface where it mattered most, BDS ensured reliability and continuity, key factors in clinical decision-making.
Manufacturers benefited from a scalable, compliance-led go-to-market model that offered structured market access, improved visibility into demand, and reduced dependence on fragmented distribution channels. Through its technology backbone, BDS enabled manufacturers to engage with the market in a more organised, transparent, and standards-driven manner.
Butterfly Dental Solutions further strengthened its associate network through an asset-light micro-entrepreneurship model. Franchise partners were supported with technology, structured training, centralised systems, and strong manufacturer relationships, enabling them to build sustainable local businesses with lower risk and long-term growth potential.
At the core of Butterfly Dental Solutions’ Hy-Commerce™ approach were five defining principles:
- Speed enabled by technology
- Transparency in pricing and processes
- Compliance by design
- Human expertise where it truly matterScalable growth for every stakeholder
With a future-ready vision, Butterfly Dental Solutions continued to build a next-generation dental distribution ecosystem, one that prioritised trust, performance, and long-term value creation while staying true to its promise of digital efficiency powered by human reliability.
Commenting on the initiative, Mr. Rakesh Julka, Co-Founder, Butterfly Dental Solutions said, “The Company is focused on building a structured, transparent, and compliance-driven operating framework that simplifies procurement for dental clinics while addressing systemic inefficiencies.”
Mr. Murugan Pillai, Co-Founder, Butterfly Dental Solutions, added, “Combining technology with strong on-ground execution, Butterfly Dental Solutions is creating a scalable and future-ready dental supply chain that allows professionals to focus on patient care.”
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