July 9: Over the past few years, the popularity of online food delivery platforms has been on a constant rise in India. In addition, the coronavirus pandemic-induced prolonged lockdowns and movement restrictions further fuelled the growth of the online food delivery businesses As a result, there has been a surge in dark or cloud kitchens in India that follows the delivery-only model to survive in the competitive F&B space profitably. Launched in 2022, Burger Barn is the flagship dark kitchen of Moksha Ventures that follows a Kaizen approach for its business with an emphasis on sustained continuous improvement.
Burger Barn is a wholly-owned subsidiary of Moksha Ventures, a 950 cr diversified group with interests in Real Estate, Hospitality, Entertainment, Imports and Exports of Food and Beverages, and Wooden and Brass handicrafts. Burger Barn was founded by a 3-star http://burgerbarn.co.in/ Michelin Chef and a veteran in the food industry Mr. Rohit Sharma. He has more than 20 years of experience working in premier global corporations, primarily in the Hospitality, QSR, and Real Estate sectors, where he held senior management positions. In fact, Rohit shares an unrivaled history of acknowledgment for his business results, leadership abilities, and commitment to diversity and inclusion. Burger Barn was born out of his urge to create something that was off the book and unique to the end customer. So, he decided to follow his passion for re-inventing food through his dark kitchen, Burger Barn.
Burger Barn stands on the three pillars of health, hygiene, and taste. While the food delivery market is full of QSR brands, health is often neglected in those brands to make food more palatable. To counter this issue, Burger Barn is on a mission to offer its customers tasty fast foods without compromising the health component. The brand serves gluten-free, low-carb, high-protein, and vegan burgers, salads, and dairy-based beverages at a cost-effective price. In fact, its ideology of healthy yet tasty fast food is backed up by research and constant innovation.
Talking about the brand, Founder and CEO Mr. Rohit Sharma shares, “While the food aggregators have mastered the art of food delivery, improving the food quality is still a big challenge, especially for the QSR brands. The idea of Burger Barn came out of the urgency for a brand that can serve healthy yet tasty fast food to its customers. At Burger Barn, we are constantly playing with this idea to re-invent the popular fast foods and provide our customers with MORE FLAVOR FOR LESS!” Burger Barn has entered the dark kitchen model to stay consistent in its growth path through constant customer feedback. The brand is currently operating on a single brand/single kitchen model but soon will move to a multiple brand/multiple kitchen model. It has recently launched its second cloud kitchen that focuses on Indian street food and is about to start giving franchises across India. Moreover, Burger Barn is on its way to becoming a neighborhood name pan India.
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