Inera – a deep R&D bioscience firm developing agricultural biologicals, has announced MS Dhoni as their brand ambassador. As part of this partnership, Dhoni will support agricultural transformation by promoting the use of sustainable bio inputs to the masses.
Bengaluru (Karnataka) [India], May 22: Inera – a deep R&D bioscience firm developing agricultural biologicals, has announced MS Dhoni as their brand ambassador. As part of this partnership, Dhoni will support agricultural transformation by promoting the use of sustainable bio inputs to the masses.
Reflecting on the collaboration, Dhoni said, “Inera’s vision & solutions for bio-agriculture are transformative, and I am proud to advocate for this change. Agriculture has always been close to my heart and I’m looking forward to inspiring millions of farmers to adopt progressive agricultural practices, using high performance products offered by Inera.”
Agricultural biologicals are gaining traction globally as sustainable alternatives to chemical inputs in farming. Driven by stringent environmental regulations and rising consumer demand for organic produce, regions like North America and Europe are leading adoption, with significant growth in Asia-Pacific and Latin America.
Recent policy initiatives by the Government of India like the Paramparagat Krishi Vikas Yojana (PKVY) aim to promote bio inputs and provide financial support to farmers for adopting them. However, while India shows increasing interest in bio inputs, a gap still exists from a product perspective. Traditional bio inputs are known to have shelf-life & efficacy issues and are often limited in terms of performance and impact.
Inera offers sustainable solutions in crop care & protection, with a product line that encompasses biofertilizers, biostimulants, and biocontrols. Inera’s products are designed with proprietary technologies to solve specific problems including shelf life, stability & efficacy that are commonly faced by farmers & distributors. These biologicals have been extensively tested across multiple agro climatic conditions at the company’s field trial facilities spanning 2.5 mn sq. ft. of area, the biggest such setup for biologicals in India.
“In bringing MS Dhoni on board, we are welcoming a fervent advocate for sustainable farming,” said Founder & Group CEO, Agam Khare. “Dhoni’s unparalleled reach in rural India and his commitment to agriculture are crucial in driving the widespread adoption of bio inputs, and reviving India’s agricultural prowess.”
About Inera:
Inera is a bioscience company, harnessing the power of agriculture to help humanity thrive for eternity.
Powered by World-Class Global Research expertise and Development facilities – suited for global growers, Inera is creating a resilient earth through breakthrough biologicals – Biofertilisers, Biostimulants and Biocontrols, thus, restoring the golden balance between path breaking Science and Natural Potent Systems.
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