Gujarat, June 30 2025: Bharti Airtel (“Airtel”) has announced significant progress in its mission to protect customers in Gujarat from rising online frauds. As part of the nationwide rollout of its AI-powered fraud detection system, Airtel has successfully safeguarded more than 4.1 Million users across the state — within just47 days of launching its advanced fraud detection system.
Automatically enabled for all Airtel mobile and broadband customers, the advanced system scans and filters links across SMS, WhatsApp, Telegram, Facebook, Instagram, E-mail and other browsers. It leverages real-time threat intelligence to examine over 1 billion URLs daily and blocks access to harmful sites in under 100 milliseconds.
For instance, if a resident in Ahmedabad receives a suspicious message that reads: “Your package is delayed. Track it here:http://www.tracky0urparcell.com”. And if the unsuspecting resident, then clicks on the link, Airtel’s system also clicks into gear. It instantly scans the link and if flagged as suspicious, it blocks access. The user is redirected to a warning message that reads:“Blocked! Airtel found this site dangerous!” All this instantaneously.This real-time interception prevents users from falling victim to all kinds of frauds.
Commenting on the initiative,Adarsh Verma,CEO – Gujarat, Bharti Airtel, said “At Airtel, we prioritize the protection of our customers from all types of fraud. We are delighted to launch our fraud detection solution today, aimed at safeguarding all customers across various platforms, thereby enhancing internet safety for everyone and defending against evolving threats. We believe that our solution will provide strong defense for customers in Gujarat against cyber threats, enabling them to confidently engage with the digital environment.”
With Gujarat ranked as one of India’s most digitally advanced states, the threat of online fraud has grown in both its urban and rural regions. Fraudsters increasingly target users through phishing links, fake deliveries and spurious banking alerts.Cities like Ahmedabad, Surat, Rajkot, and Vadodara— as well as towns like Bhavnagar, Amreli, Jamnagar, and Bhuj among others— have seen a sharp rise in such fraudulent attempts. Airtel’s solution acts as a statewide digital shield, protecting families, senior citizens, homemakers, students and first-time smartphone users alike.
The AI-driven platform delivers fraud warnings in the user’s preferred language, including Gujarati, making it highly effective for the state’s diverse population. This multilingual support is especially impactful in districts with low digital literacy or where English is not widely used.
The solution operates silently in the background, requires no installation and is offered free of cost.Gujarat at the forefront of digital adoption — from online banking to government e-services — and Airtel’s initiative plays a critical role in creating a safer digital ecosystem across the state. Whether it’s a working professional in Surat, a homemaker in Rajkot, or a student in Vadodara, Airtel helps make every digital interaction safer.
How the AI-Powered tool works:
In the last 47 days of the launch, Airtel has blocked more than 201,146 malicious links and shielded 117 Million users across the country.
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