New Delhi [India], September 18: India’s fast-growing creator economy just got a powerful upgrade. StudioBackdrops, the country’s leading platform for photography, videography, and audio gear, has introduced portable on-camera flashes—Xtend 10 and Xtend 12—along with a range of lens filters, OptiX, under the AriesX brand. Designed for convenience and versatility, these news products will support creators to achieve professional-quality results on the go.
At a time when creators are increasingly choosing DSLR and mirrorless setups over mobile phones, StudioBackdrops’ Xtend 10 and Xtend 12 fill a crucial gap, easy-to-use flashes that don’t require a studio setup or technical know-how. With 1200mAh rechargeable batteries and an intuitive design, they’re built for anyone who’s ever struggled with inconsistent lighting during a shoot. The Xtend 10 and Xtend 12 mini camera flashes have a compact design, are easy to carry, and are made for creators. Great for DSLR and mirrorless users shooting anything from travel content to casual portraits.
Additionally, StudioBackdrops is expanding its product range with premium lens filters under the AriesX brand, named OptiX. Designed to be rugged, durable, and affordable, the filters will be available in seven types and eight sizes, offering creators versatile and accessible tools to enhance their content.
“Creators today are mobile, fast, and always on,” said Archisman Misra, Founder & CEO, StudioBackdrops. “These new products are our answer to their need for reliable, compact equipment that doesn’t compromise on quality. Whether you’re an Instagram creator, a wedding photographer, or a Travel Vlogger, our aim is to help you light your vision, affordably and effortlessly.”
The launch is part of StudioBackdrops’ larger push to democratise high-quality production tools in India. With a portfolio spanning over 6,500 SKUs and a delivery reach across 20,000+ pincodes, the platform caters to both seasoned professionals and aspiring content creators. It also champions in-house Indian brands like Baroque Studio, AriesX, and Indus.
For India’s growing tribe of creators, from tier-1 cities to emerging content hubs, these new on-camera flashes offer a portable solution to a universal challenge: lighting that just works.
About StudioBackdrops
Launched in 2016, StudioBackdrops is India’s go-to platform for photo, video, and audio production gear. With a focus on quality, affordability, and creator-first innovation, the platform supports thousands of independent professionals with trusted tools, pan-India logistics, and top-tier service.
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