Ahmedabad (Gujarat) [India], September 2: The Association of Breast Surgeons of India (ABSI) on Sunday launched Prerna, a booklet compiling real-life experiences of breast cancer survivors and testimonials by leading breast surgeons. The initiative aims to raise awareness, inspire hope, and promote dialogue on breast cancer management and treatment.
The booklet was unveiled by a distinguished panel of doctors, including Dr. DG Vijay, alongside Dr. Chirag Desai, Dr. Nira Bhatt, Dr. Ankit Patel, Dr. Kaushal Patel, Dr. Tanveer Maksud, Dr. Pinaki Mahato, Dr. Priyanka Patel, Dr. Manasi Shah, Dr. Rushabh Kothari, and Dr. Itesh Khatwani.
Delivering the keynote address, Dr. DG Vijay highlighted the importance of awareness and patient support in the fight against breast cancer.
“Breast cancer continues to be the most common cancer among Indian women, and its burden is steadily rising. By sharing survivor stories through this booklet, we hope to give strength and encouragement to patients and families while also emphasising the value of early detection and evidence-based treatment. Initiatives like this bridge the gap between medical expertise and patient experiences, which is crucial in improving outcomes,” he said.
The event also featured a dedicated panel discussion on patient experiences with Phesgo, a subcutaneous fixed-dose combination therapy for HER2-positive breast cancer. Phesgo has been recognised for its patient-friendly administration and potential to improve compliance while reducing treatment time in hospital settings. Survivors shared first-hand accounts of their journeys with Phesgo, offering valuable insights into the treatment experience.
According to the National Cancer Registry Programme (NCRP, 2020), breast cancer is the most common cancer among women in India, accounting for 13–15% of all female cancers in India. Indian women are typically diagnosed at a younger age of 50–53 years, nearly a decade earlier than Western populations. Urban areas report higher incidence due to lifestyle and reproductive factors, while rising obesity, changes in reproductive behaviour and improved detection continue to drive numbers upwards.
The Prerna booklet, through its survivor stories and expert insights, provides essential information to help patients understand symptoms, risks, treatment options, and the importance of early detection in tackling breast cancer.
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