New Delhi [India] September 19: In a dazzling move to reshape the tech industry, DIGITEK, India’s premier content creation gear brand, has announced an exhilarating partnership with Bollywood’s brightest stars, Janhvi Kapoor and Rohit Saraf. This collaboration is more than just a brand association—it’s a bold statement of innovation, style, and the seamless blending of technology with the glamour. When asked about this exciting partnership, Amit Kumar Saraff, Founder & CEO of DIGITEK, couldn’t contain his enthusiasm. “We are absolutely thrilled to have Janhvi and Rohit join the DIGITEK family. They are not just actors; they are icons of youth and modernity, which perfectly aligns with our brand’s vision,” he shared. “Our aim has always been to push the boundaries of what’s possible in the world of digital accessories, and with Janhvi and Rohit on board, we’re set to inspire a new generation of tech-savvy content creators.”
This sentiment is echoed throughout the core team of DIGITEK, which includes Amit Kumar Saraff (Founder & CEO), Deepak Saraf (Director), Ankit Saraf (Director) and Shalu Saraf (Director). They are all super excited to witness and guide the brand’s elevation journey.
Janhvi Kapoor, known for her impeccable style and grace, and Rohit Saraf, with his magnetic charm, are both equally excited to embark on this journey with DIGITEK. “Technology is a huge part of our lives today, and DIGITEK makes it not just functional, but fashionable,” Janhvi commented. “I’m thrilled to be part of a brand that makes tech so chic.”
Rohit Saraf shared similar sentiments, saying, “What I love about DIGITEK is that they’re not just about products, but about empowering people with smart, innovative solutions. Being part of this journey is incredibly exciting for me.”
Under the leadership of Amit Kumar Saraff, DIGITEK has rapidly grown to become a leader in the digital accessories market. The brand’s ethos revolves around innovation, quality, and style—a perfect match for the vibrant personalities of Janhvi and Rohit. “This partnership is a celebration of everything that DIGITEK stands for,” Saraff explained. “We are committed to delivering products that are not just high on performance, but also reflect the future of content creation.”
The collaboration comes at a time when DIGITEK is making significant strides in the global market, expanding its footprint beyond India. “Our vision is to make DIGITEK a global brand,” Saraff stated. “With Janhvi and Rohit as our ambassadors, we are confident that we can connect with young, tech-savvy audiences across the world. They bring a unique blend of glamour and relatability that is truly invaluable.”
As DIGITEK continues to innovate, the brand is poised to lead the market with products that cater to the fast-paced lifestyles of today’s youth. From innovative photography gears to mobile accessories & beyond, DIGITEK’s offerings are designed to keep up with the demands of modern consumers. “With Janhvi and Rohit by our side, we’re entering a new era of tech glamour,” Saraff concluded. “This is just the beginning, and we have some incredibly exciting things lined up for the future.”
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