Chennai (Tamil Nadu) [India] July 22 : Big Hello, a specialty fashion brand for plus-sized people, has recently inaugurated its second retail experience store in Chennai. The Big Hello stores in Chennai’s City Centre and Pondy Bazaar offer stylish and high-quality fashion clothings and accessories for the city’s plus-sized men and women. The brand also has plans to open additional stores in Chennai and other major cities in Tamil Nadu in the coming months.
The two Chennai stores are designed as ‘Experience Stores’ and feature vibrant interiors with dancing mannequin and excellent and engaging customer service, representing the lively and happy spirit of the brand. Big Hello is the first brand in India to provide a dedicated lounge for its customers to sit and shop comfortably, enhancing their retail shopping experience.
With this launch, Big Hello has taken its total retail footprint to 18 locations across Chennai, Bangalore, Hyderabad, Vijayawada, and Guntur. The brand also runs an e-commerce store and plans to open more stores in Chennai soon. Big Hello is owned by Absolute Brands and Retail Private Limited (ABRPL), a fast-growing fashion retailing company founded by Vishnu Prasad.
Modita Tripathi, Brand Head at Absolute Brands says, “”We are excited to introduce Big Hello’s fashionable and inclusive clothes and accessories to Chennai’s discerning fashion buyers. Our first two stores bring local people easy access to Big Hello’s well-fitting, stylish and thoughtfully designed fashion wear, allowing them to boldly express their style and individuality without compromise.”
Big Hello offers Western and Indian ethnic wear for men and women with perfect and highly technical fits and finishes for every body type, occasion, mood, and moment. The range includes shirts and t-shirts, trousers, jeans, chinos, shorts, blazers, kurtas, ethnic bottom- wear, and bandh galas. The brand also offers a wide range of accessories including belts, tummy tucker, scarves, ties, pocket squares, and suspenders.
The specialty fashion brand aims to open 50 new stores this financial year as part of a dedicated national retail expansion strategy. A majority of these stores will be located in Tamil Nadu, Telangana, Andhra Pradesh, Karnataka and Kerala. Mr. Prasad, Founder and CEO of Absolute Brands & Retail said, “We are establishing Big Hello to be the go-to destination for plus-size fashion across India. The brand offers stylish, high-quality garments that are exquisitely crafted to fit the unique curves and contours of plus-sized bodies.”
Indian plus-size fashion apparel market, estimated at ₹88,000 crore, has a 12% share in the overall fashion market. Of this, the share of the organised market is estimated at 33%, or about ₹29,000 crore. This market is further projected to grow at a CAGR of 25% over the next five years.
About Absolute Brands
Absolute Brands is a forward-thinking omni-channel lifestyle and fashion company dedicated to launching a series of sharply focused brands that redefine industry norms. With a commitment to innovation, sustainability, and personalized solutions, Absolute Brands is set to transform the fashion landscape for Indian consumers. For more information, please visit https://absolutebrand.in
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