Sheer Elegance has become an integral part of modern Indian weddings which is applied to the clothing and jewelry industries. With minimal work on lehengas and light gemstone studded jewelry, the Indian wedding aesthetic is slowly moving from Traditional to Western.
Wedding seasons in Benaras, as in many parts of India, are marked by a variety of purchases and preparations, Lehenga and jewelry shopping being the most important. The fashion and jewelry industry is cautiously optimistic about the demand and ongoing trends, many small emerging jewelry and fashion businesses are struggling in Banaras given the high Gold Rate and fluctuating fashion trends.
Founder of Sumangal Jewellers, Naman stated, ”Celebrities’ weddings like Virushka and KL Rahul with Athiya Shetty have changed the wedding aesthetic of a cricket loving city as many brides want to wear light pastel colored lehengas with studded gemstones jewelry as compared to red bridal lehengas with heavy gold jewelry. We have to be in line with the latest trends as that makes us the ideal destination for bridal lehengas and jewelry shopping”
In 2023 the jewelry and fashion industry also moved from traditional to Western as many celebrity wedding jewellery was not plain gold, but rather Western with a variety of different gemstones which has majorly changed the Benaras purchasing for weddings.
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