Masaba Gupta, Founder, LoveChild at the Celebration Event
Brand celebrates its first-year anniversary, ventures into face makeup with Primer, Concealer, Illuminator and two new signature Fragrances
New Delhi (India), August 26:Masaba and her eponymous beauty brand, LoveChild, changed the beauty game over the last year by creating some of the absolute brown girl-friendly beauty products. Naturally, Masaba had to take a moment to celebrate her brand’s first anniversary. And what better way to celebrate than with some new exciting beauty drops!
The consumer love has been immense in the form of 4.5+ ratings on key product categories, with some standouts like Meetha Bullet Lipstick & Hukum Liquid Lipstick and Masaba’s personal favourite Antiguan Decaf Fragrance. Moving ahead, the brand plans to introduce more innovative and inclusive products that continue to delight the Indian consumer.
Adding to its existing product categories of lipsticks, blushes, highlighters, eye makeup, skincare, fragrances, and wellness, the brand is now expanding the face category with a new range of products to reinforce the brand’s commitment to growing its portfolio of inclusive products. The new launch includes the must-have of everyone’s beauty vanity – Primer, Concealer and Illuminator, all exclusively available on Nykaa.
To sweeten the anniversary, the brand has also rolled out two new signature fragrances- the perfect addition to your festive basket: MeethaandPower Petal.
Commenting on the expansion of the face category and new fragrance drops, Masaba Gupta, Founder LoveChild, said, “I am a big fan of easy-on-the-skin products, anything that is light but does the job! And this exactly was my priority while we were creating Primer Premier, Concealer Cameo and Star Song Illuminator. These 3 products enriched with skin-loving ingredients are now my holy grail before I do any makeup. And no matter what I do, smelling good is paramount, so presenting two personal favourite fragrances – Meetha & Power Petal, perfect for the festive season. As we turn one, I can’t wait for more of you beauty bees to try our products”
LoveChild by Masaba products are available online on lovechild.in,houseofmasaba.com and House of Masaba stores across the country, and marketplaces including Nykaa, Amazon, Myntra, Purplle, Flipkart, Tata Cliq Palette, and Tira.
About LoveChild by Masaba
LoveChild by Masaba products are dermatologically tested, suitable for all skin types, free from mineral oil, and vegan, cruelty-free, sulfate-free & paraben-free. All LoveChild by Masaba products are PETA-certified as well!
Curated and attested by Masaba Gupta, LoveChild by Masaba is an honest, embracive, and playfully vibrant beauty brand, made with empathy at its core. The brand offers an extensive range of high-performing products for all ages, skin colours & cultures, enabling a unique expression of self-love.
NEW PRODUCT INFORMATION:
Primer Premiere:
Prep your skin with this Hydrating Primer to create a velvety smooth canvas to ensure makeup stays put. Primer Premiere invigorates the skin and protects it from environmental & digital pollution-induced oxidation. Packed with coffee & charcoal water, it blurs out fine lines and acne spots, brightens complexion, and enhances skin’s natural luminosity, leaving your skin smooth and ready for the next step.
Concealer Cameo:
Available in 10 shades, Concealer Cameo is your new makeup bff. Conceal those pesky spots, acne marks, uneven skin tone and pigmentation with our hero Concealer Cameo. Enriched with Tahitian Papaya to brighten the skin and packed with Hydra fit technology, Cameo Concealer evens the skin out to make it look supple and hydrated with a natural glow.
Available in 10 shades to suit all Indian skin tones:
| Concealer Shades | Shade Family |
| Bombshell Ivory | Light Skin Tone |
| Mocha Matinee | |
| Beige King | |
| Golden Charm | |
| Pearl Sand | Medium Skin Tone |
| Starlet Honey | |
| Cinnamon Diva | |
| Caramel Glam | Tan Skin Tone |
| Silver Screen Almond | |
| Award Night Cocoa |
Star Song Illuminator:
On to the next step: glow all out! Star Song Illuminator creates an instantly dewy, buildable glow while also nourishing the skin, giving it a hydrated and moisturised look throughout the day, thanks to Hyaluronic acid! With its serum-like, feather-light texture, this luxurious formula blends evenly, making the skin super radiant.
Available in two shades: Caramel Custard and Sparkling Peach
FRAGRANCES
Meetha: A statement fragrance, an enigmatic celebration of memories, a sweet indulgence with top notes of peach and blood orange, with a hint of cognac and patchouli vanilla. This luxury fragrance is ‘sugar-free’ yet nostalgic!
Top –Bergamot, Peach, Blood Orange
Heart –Cognac, Jasmine, Leather
Base –Patchouli, Vanilla, Musk, Tonka Bean
Power Petal: A vintage fragrance with a hyper-floral charm that embodies grace and feminity.
Top– Bergamot, Orange, Pear, Peach, Plum
Heart– Jasmine, Tuberose, Muguet, Lavender
Base– Musk, Cedarwood, Powder Vanilla, Patchouli
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