Service-related aspects of punctuality and the amenities available at stopovers are also important aspects for women while travelling
Mumbai, June 22: NueGo, the flagship inter-city electric mobility coach brand of GreenCell Mobility, research reveals that when choosing a mode of transport, safety is the top consideration among women while men place the most importance to comfort. This research, in partnership with Kantar, the world’s leading insights and consulting company, is the first of its kind interview-based study that covered over 2800 respondents across 10 Indian cities.
The research included multiple bus traveller segments- Premium AC, Affordable AC, and Non-AC- using qualitative and quantitative methodology.
As safety is most important to women, drop points near their destination is also more important to women (26%) when compared to men (22%). The study further reveals that while travelling, women look for a premium bus with luxurious interiors and no cabin noise, thus driving preference for premium bus brands offering this service. Ticket booking behaviour is also different for women, with a higher proportion booking tickets only through offline channels (45%) compared to men (35%).
The study infers that while inter-city travel is developing from an infrastructure perspective, there are a lot of scopes to improve with respect to service offerings. Service aspects related to operations like punctuality, cleanliness, mid-point halts, food, and beverages were stated to be most important by both men and women travellers when choosing a particular bus operator for their inter-city travel.
Among these, aspects of punctuality/ on-time departure, the actual time taken for the journey vs what was estimated, and the service offered at the stoppages are more important to women when compared to men.
The study also revealed the profile of female travellers across zones. Female travellers in the South are relatively more affluent (40% NCCS A) compared to North (28% of NCCS A) and West (23% NCCS A). At the same time, the West has a higher skew of female travellers who are salaried working professionals (42%), compared to the North (17%) and South (18%).
To address this segment of travellers, NueGo is pioneering the mass transport sector by offering a world-class travel experience for Indian customers. Speaking on the offering, Ashok Agarwal, MD & CEO, GreenCell Mobility, said, “NueGo brings electric buses to the intercity bus travel segment that reinforce safe, seamless travel experience for new-age Indian travellers, especially our women. A customer-centric brand, NueGo coaches, will be available across 75 cities of the country with the first route being functional soon on the Indore- Bhopal route.”
A unique service offering, NueGo buses will be fitted with innovative technology and offer end-to-end convenience through customer lounges, app bookings, live tracking, and a seamless customer experience.
About NueGo:
Fuego is the flagship inter-city pan-Indian electric mobility coach brand of GreenCell Mobility. NueGo has a service planned to roll out across 75 cities wherein 750 states of art buses will redefine the mass transport sector by developing green routes offering a world-class travel experience for Indian customers. As a trailblazer for sustainable traffic, NueGo is the first pan-Indian electric coach brand providing an end-to-end journey experience for travellers. A customer-centric brand, NueGo buses are a climate-friendly alternative offering wholistic travel solutions through customer assist services like lounges, a feature-rich mobile app, exhaustive bouquet of VAS services, including first and last-mile connectivity, building towards a seamless travel experience. While NueGo handles technology development, network planning, operations control, marketing and sales, quality management and continuous product expansion, trusted NueGo-partners maintain the daily route operations.
About GreenCell Mobility Pvt. Ltd:
GreenCell Mobility (GreenCell) has been set up to become a leading pan-India shared electric mobility player by leveraging proven global experience, developments in e-mobility technology, and the Government of India’s strong push for electrification of transportation in India. GreenCell has been promoted by EverSource Capital, the fund manager of India’s pioneering climate impact fund. RiverSource Capital is an equal joint venture between Everstone Group, one of Asia’s premier investment groups with assets in excess of US$6 billion across private equity, real estate, credit, climate impact investments and green infrastructure and venture capital; and Lightsource bp, a global leader in development and management of solar energy projects.
GreenCell is building a platform to provide Electric Mobility-as-a-Service (eMaaS), initially using electric buses and delivering the core value proposition of cheaper, non-polluting, on-demand shared transportation, charging infrastructure, and enabling products for the e-mobility value chain. For more information, please visit www.greencellmobility.com
About Kantar: Kantar is the world’s leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining our people’s deep expertise, data resources and benchmarks, and innovative analytics and technology, we help our clients understand people and inspire growth. For more information, visit www.kantar.com
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